T-MOBILE
Radio & T-Mobile Goes Wild
T-Mobile became America's largest 5G network, and getting there was no easy feat. Through radio, in-store activations, exciting pop-up events, and more, we were challenged to showcase how hard T-Mobile works to connect with their community. And, of course, how they keep their customers connected.
Radio
T-Mobile's DJ Ambassador program allows real customers to connect with their audience right through the radio. We were challenged to write scripts that fit a variety of DJ's personalities and audiences across the nation while still communicating the T-Mobile brand.
T-Mobile Goes Wild
A wild new partnership, T-Mobile will take over the zoo! With unique QR codes and magenta signage on major exhibits, guests can unlock digital content including unique AR filters, animal trivia, and videos of the animal's funniest moments. At the end of the day you can bring the fun home, with a customized zoo activity book based on the exhibits you scanned throughout the day.